Team Clermont succeeds by utilizing our relationships with new media, online media, national, regional, college, and international press contacts. Team Clermont’s proficiency in PR stems from the enthusiasm for each individual project. The focus is on achieving maximum exposure to an audience customized for each artist.
Unlike our competitors Team Clermont’s publicits take on only a handful of projects at any given time so that each project and each client have special hands-on attention. Our strength comes from our desire to help our clients do what they set out to do: gain exposure and sell records.
National press campaigns are tailored individually for each record or artist according to genre, level and budget. National print outlets include Rolling Stone, Magnet, Alternative Press, Paste; lifestyle magazines such as NYLON; specialty magazines such as Guitar Player and Modern Drummer; national college publications; national and international zines include, NME (UK), Tape-Op, Skyscraper, Venus, Impose, and Big Takeover.
Online press outlets include Pitchfork, Stereogum, Gorilla vs. Bear, MTV.com, and nearly 1000 other online outlets where we have relationships.
We provide aggressive, thorough tour press targeting the monthly, daily, weekly, bi-weekly, and college publications nationwide.
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Our radio department gets results through years of long-term working relationships with over 500 college, public, satellite, online and commercial stations across the U.S. and Canada. Campaigns generally last 6 or 8 weeks, and are strategically planned to meet the expectations of every client on each record. Simply put, we get radio airplay.
College & Public Radio
Team Clermont campaigns generally last 6 or more weeks to as many as 500 top-ranked college, public, community, satellite and online radio stations in the United States and Canada. We begin with the prep work in the weeks prior to the add date with calls, personalized and blast emails, sending links to videos and songs, and more. Next, we focus on bringing in the adds during the week of the add date.
We work about half the number of releases as our competitors, this way, you know you will always be a priority for Team Clermont, and your records will not become part of a laundry list. Our team promotes records to radio through long standing relationships with the stations and provides clients with weekly tracking reports, detailing all pertinent info on releases at each station. Our goal is to get maximum airplay for each record and chart positions which reflect that airplay.
College & public radio promotion campaign rates may be discounted if combined with
PR campaigns so feel free to ask about those discounts.
Non-commercial / AAA
Team Clermont will conduct a radio campaign to approximately 100 non-commercial Triple A (aka Adult Album Alternative or A3) stations. The stations included in the campaign report to FMQB, R&R and/or CMJ, and include satellite radio, online stations, NPR affiliates and many more. The format has grown from year to year and represents a very large listener base. As with the college radio campaign, we will supplement the physical servicing with our digital delivery of the album. If there is a tour scheduled and the band wants to set up interviews, in-studios or the like, we will help to set those kinds of opportunities up as well.
Alternative Specialty Shows
For years Team Clermont has serviced these commercial specialty DJs with astounding success, and our commercial department charts almost every single it works.
When a radio campaign is ready to take the next step from college radio to springboard its way to commercial radio airplay, Team Clermont gets the doors open and gets the job done. This is a separate service from college radio (and not for every release) with its own rates and review process. Please submit music noted specifically for commercial specialty shows separately.
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